Sunrise, FL - Tennis Enterprises announced today that it has reached an agreement with BMW North America and the Select South Florida BMW dealers for the title sponsorship of the Sunrise stop of the Association of Tennis Professionals (ATP) Challenger Series, formerly the Pro Tennis World Open, and newly titled the BMW Tennis Championship.

The tournament which successfully made its debut in Broward County last year will be held March 13-19, 2006 at the Sunrise Tennis Club in Sunrise, FL.

Jorge Ibarra Account Supervisor for Publicis Groupe who is a representative for the Select South Florida BMW Dealers (Lauderdale BMW in Ft Lauderdale and Pembroke Pines, Vista BMW and South BMW) explained that their decision to become the tournament’s title sponsor was influenced by the success the tournament has enjoyed since inception and the fact that the tournament is the only hard court event scheduled before the Nasdaq-100 Open in Miami. “In addition, and from a marketing standpoint, tennis is a powerful, fast, and exciting sport; characteristics that are very much attuned with our line of products.”

Tournament Director Gabe Norona indicated that this agreement with BMW North America adds prestige to a tournament that is fast becoming a favorite among the ATP players, bringing the quality of competition to a higher level. “Since it started two years ago, as the Pro Tennis World Open – Now the BMW Tennis Championship- has always attracted a strong field thanks to its prime scheduling between the Pacific Life Open in Indian Wells and the NASDAQ-100 Open in Miami”. Last year’s competitors included American favorite Robby Ginepri, Dominik Hrbaty of Slovakia, and Russia’s Igor Andreev, all currently ranked in the top 30 players in the world as well as the Australian sensation Mark Philippoussis , a former Wimbledon finalist.

For 2006, the BMW Tennis Championship will again draw a remarkable roster of world-class players. The ATP allows the tournament to recruit top 50 players, and offer wildcards to 10 players, ensuring an impressive and competitive field. In addition to the $100,000 prize money plus hospitality expenses, players also see in the hard-court tournament an opportunity to warm-up for the Nasdaq-100 Open which is the sport’s most important tournament outside the Grand Slams.

The tournament’s home, the Sunrise Tennis Club is the premier facility in South Florida. The Club is enhancing its tournament capabilities with a $3.5 million expansion that has been funded and is in the design phase and will include a new tournament court in a green park-like setting. The Sunrise Tennis Club is located at 9605 West Oakland Park Boulevard, Sunrise.

Advance ticket sales for the 2006 BMW Tennis Championship will begin on February 1st.